INTRODUCING A HEALTHIER CARBS OPTION FOR FOODIES THROUGH SOCIAL MEDIA
CASE OVERVIEW
As the pandemic transitioned into an endemic phase, people are more aware of what they consume. Healthier options for food are sought after, many forgetting that it doesn’t have to be more expensive, nor for it to lack flavours. Bihun Jagung Doroku answers the needs of those seeking a healthier carbs source option while keeping the delicious taste of your favourite meals. Our job? Amplifying their message through social media of course!
SOCIAL MEDIA STRATEGY DEVELOPMENT AND MAINTENANCE
One of the strongest points of Bihun Jagung Doroku aside from the obvious healthier option is that it comes with various creative recipes made and tested by professional chefs. Their social media accounts will be the window of information regarding their products and recipes, while amplifying the message of healthy eating could also be happy eating with scrumptious meals.
Basing the visuals on the strategy made for Bihun Jagung Doroku, we created fresh and clean looking visuals to underline their healthier option benefits while making their products and recipe visuals stand out.
DIGITAL ADS STRATEGY DEVELOPMENT AND MAINTENANCE
Prior to developing the strategy, a research is conducted by our team of digital strategists to make sure we understand their intended audience, advertisement budget willing to be allocated, and their yearly marketing program. As Bihun Jagung Doroku products are currently available only in traditional markets, this also impacts our way of advertising through social media. Aligning their offline campaign to online campaign in order to achieve tangible results. This will make sure their online and offline marketing efforts are aligned and on target.
INFLUENCER / KOL MANAGEMENT
For Bihun Jagung Doroku, we work with hundreds of influencers and KOLs ranging from nano to macro influencers in sharing unique and healthy bihun recipes. This service includes filtering influencers/ KOLs relevant for Mi Burung Dara, running background checks and calculating their engagement rate, further communication on behalf of the brand from rate card issuance, brief development and delivery, and most importantly, to make sure the partnership goes smoothly.
