GET PERSONAL AND CONNECTED TO ITS CUSTOMER THROUGH SOCIAL MEDIA
SOCIAL MEDIA STRATEGY BUILD
Started in 2015, when the landscape of social media had been very different from what it has become today, we have been supporting the presence of Indonesia’s largest dry noodle brand Mi Burung Dara in social media. With a thorough strategy on winning the niche of Noodle Lovers and to become the first dry noodle brand in Indonesia to have an active social media presence, we set to sail our journey in informing Mi Burung Dara products through social media in a relevant nature based on targeted research of their audience profile and combine it with our client’s objective.
ABOUT CASE
Following the strategy, come the fruition of it in the form of social media content. Setting the tone, colour palette, visual and copywriting style based on the strategy, we deliver Mi Burung Dara to its organic digital presence. The goal was to set brand awareness towards its audience, and to do so organically, we had set several engaging weekly campaigns and cooking videos to further inform the versatility of Mi Burung Dara products. The social media management service for Mi Burung Dara is set to multiple platforms: Facebook, Instagram, Twitter, Youtube and TikTok.
DIGITAL ADS STRATEGY
When it comes to further reaching the right audience, social media advertisement is certainly the way to go. We had been delivering Mi Burung Dara’s digital advertisement placement towards multiple platforms such as Facebook Ads (now Meta which include Instagram Ads), Youtube Ads (under Google Ads) and TikTok Ads. Prior to developing the strategy, a research is conducted by our team of digital strategists to make sure we understand their intended audience, advertisement budget willing to be allocated, and their yearly marketing program. This will make sure their online and offline marketing effort aligned and on target.
DIGITAL ADS MANAGEMENT
Once the strategy was made for the guideline, we began to set allocated budget towards Mi Burung Dara’s multiple platforms and monitor its performance on the daily. Daily monitoring is an important way to make sure budgets are set in the right spot and instantly eliminate campaigns that are proven ineffective. A/B testing are done to tailor the best advertisement deliveries.
INFLUENCER/ KOL MANAGEMENT
2020 saw the further rise of influencer and KOL partnership with brands and how each social media platforms caters it in their features. Our services for Mi Burung Dara brand extend to the management of hundreds of Influencers and KOLs as of today. This service include filtering influencers/ KOLs relevant for Mi Burung Dara, ran background check and calculate their engagement rate, further communication on behalf of the brand from rate card issuance, brief development and delivery, and most importantly, to make sure the partnership goes smoothly.
E-COMMERCE ADS
Pushed by the pandemic, online shopping has been a rising habit that includes grocery shopping. Through our e-commerce ads management service, we have helped Mi Burung Dara to maximize its sales on their multiple marketplaces such as Tokopedia and Shopee.
